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How do you choose your domain name?

The name of the domain is one of the central elements of your presence on the internet. In other words, it’s your email address. Choosing this crucial element has a big impact on your web marketing strategy. If you change it along the way because of any concern, you may lose customers before they even look at your website. But in case you made the right choice, your domain name will allow you to have visitors for quite a while. That’s why it’s important to be careful about the name you give to your domain. Below is a guide that will help you find the ideal domain name.

The domain name in a few words

A domain name can identify your business on the internet, it’s the equivalent of your home address. It allows everyone to find you easily and quickly on the internet.

Its importance is due to the fact that it symbolizes the identity of your organization on the web. As a result, a good domain name gives you the opportunity to:

  • Strengthen your company’s reputation
  • Expand your visibility on the internet
  • Improve your search engine seed
  • Improve and increase traffic quality on your website
  • Defending your brand

The elements that make it up

In general, a domain name is made up of two elements:

  • The name
  • The extension also known as a suffix

As for the name

In order to optimize your domain name, you will need to follow the following steps.

The shorter it is, the better…

The more you choose a simple, short and easy-to-search name, the more you will be asked. Make sure you don’t take too long domain names with lots of words or dashes. The more you complicate your domain name, the more likely you are to become incomprehensible and disinterested by the user. In addition, short names are very useful for word of mouth.

It’s worth noting that the different characters and numbers all make it worse for your domain name. Moreover, their use can lead to less well positioning in search engines and poorer performance on the brand image and with direct traffic.

… Easy to remember…

Domain names exist mainly because human beings have limited memory. It is important to consider these limits when choosing your domain name.

In addition, the more the working memory is requested, the more difficult it is for a man to carry out his tasks. There is a “buffer” limitation on the data that the working memory can keep.

In other words, your domain name should provide your customers with the ability to find you easily and intuitively. To do this, choosing the name of the company is always the best alternative. Moreover, from a marketing point of view this option improves the memorization of your brand by your current and potential customers.

… by being written simply!

In terms of name choice, the golden rule is to always keep it simple. As a result, make sure that the domain name you choose is not confusing. Keep in mind that a good domain name is easy to remember when it is written as it sees fit. Try not to add words that are inaccessible to ordinary people, such as “” for example.

If you’re having trouble defining your domain name, you can still use name-generating tools that are available online for free.

About the extension

Nowadays, there are different types of extensions:


Most of the time, this type of extension is the most used on the net and internationally. For example, we have:

  • .com to designate a commercial website
  • .org to mention an organization (usually non-profit)
  • .edu for educational organizations
  • .gov to clarify that this is a government site


It is usually the companies that work in the geographic sector that use a local extension, namely:

  • .ca which means Canada
  • .fr in favour of France
  • .be to designate Belgium
  • .ch for Swiss companies

The originals

The latter type is effective in distinguishing itself from other companies. Here are some examples:

  • .xyz
  • .kiss
  • .123

If you plan to expand your business internationally and beyond its current limits, it is recommended to choose the .com if it is still available. The latter is not attached to any geographical area and is by far the least restrictive of all.

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